Natural Foods Industry Experience

 

 

 

One of Sarah's biggest strengths is her innovative approach to online story telling. She creates original blog content and engaging social media posts. She is able to truly connect with an audience and also make intelligent, data driven decisions for the brand. Her work is well researched and yet totally fresh. Mostly importantly, Sarah brings a great attitude to her work. She is enthusiastic, genuine, bright and professional; a rare combination that makes her an a absolute pleasure to work with. - Megan Farina

 

Nutiva. Content Editor (April, 2014 - present)

Delighted By Dessert Hummus. Content Editor (January, 2017 - present)

Kakao. Content Editor (January, 2017 - present)

Lotus Foods. Content Editor (April, 2017 - present)

Nikki's Coconut Butter. 

 

 

• Develop original recipes 

• Write original blog content for key company communications

• Provide photography of recipes and products for blog posts, social + digital media and product packaging

• Drive content marketing strategy

• Oversee social media content calendar, incorporating key communications including product launches and company values

• Contribute to overall content marketing strategy

• Work closely with entire communications team

• Social media research

• Wellness research (superfoods, health, nutrition, GMO labeling, etc.)

• In-house social media expert, training and educating others on the marketing team and beyond 

• Influencer and other partnership relations

• Weekly, monthly and annual reporting on growth and insights across channels

 

Cal State University, East Bay

January, 2015 - 2016

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I thoroughly enjoyed having Sarah as an instructor. Taking her class was an eye opening experience. She is knowledgeable and inspiring. Lastly, the content she creates is up to date and relevant. Siobhan Cohee

 

 

I taught a Certificate Course on 'How to Write Content for Social Media.'

 

Sarah Kay Hoffman

2010 - present

 

Hi Sarah, this is really just a simple e-mail to say thank you and that I really appreciate ur website and your honesty. Living with Colitis is not easy, but I, like you, make the most of every day. Your story empowers me and it is encouraging to know that there are other people out there that understand the daily struggle, I have been following for over 5 years now and it is just reassuring to know someone else feels the same! I am very similar to you, looks wise and also in mindset. I live in England and follow your story every day. I wish you the best in life, thank you for your wisdom and I wish you he most happiness in life. Lots of love ! – Michelle Booth

 

 

I am the founder, content editor and chief creative at sarahkayhoffman.com.

 

Misc. 

2010 - 2014

 

 

I've hired Sarah Kay as a freelancer to help run several online social profiles for public brands. Sarah Kay is bright, dedicated and an exceptionally hard worker. She never failed to deliver great results in a timely manner. But, the area is which she truly stands out is her work ethic. Sarah frequently worked unusual or late hours to support the online chatter for our product releases. She is always the first one to volunteer for a project that requires extra effort and elbow grease. I would highly recommend her to anyone looking for a social marketing consultant. Melinda Jensen

 

 

I have worked with/on the following brands for various social media and integrated marketing initiatives:

• Direct Holdings Americas, Inc./Time Life.

• Electronic Arts (Family Game Night)

• Allegro, a Division of Conair Corporation account with the SOHO Beauty team

• Sears Holdings Corporation

• Nike

 

* Full resume with many more references can be found via LinkedIn by clicking HERE.